Rocket Fuel Integrates with New Marketo Ad Bridge to Enhance Overall Marketing Strategies

By CIOReview | Wednesday, April 29, 2015
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REDWOOD CITY, CA: Rocket Fuel, a programmatic media-buying platform provider announces integration with Marketo, provider of engagement marketing software and solutions to enhance the overall marketing strategies of both the companies.

Marketo Ad Bridge offers a connection between digital advertising efforts and overall engagement marketing strategy so marketers can find and attract the right prospects and move them through the customer journey. Rocket Fuel with this new integration can now ingest marketers’ first-party data to automate individualized, one-to-one marketing across all paid and owned channels. Rocket Fuel’s AI-powered decision engine enables the development of data-based marketing and the ability to nurture and move targets through the funnel. This precision approach, which goes across marketing touch points, helps marketers to achieve their best business outcomes.

“Key here, and not to be missed – data can now flow back and forth, all in real time, between Marketo and the Rocket Fuel Digital Marketing Hub,” says Simon Hayhurst, Senior Vice President, Product Marketing at Rocket Fuel. “Rocket Fuel clients using Ad Bridge will have a unique benefit: each action informs the next, making each marketing decision in the customer engagement journey more intelligent than the last.”

With these new capabilities, a client in the travel industry could, for instance, track the seasonality of its customer’s travel purchases. As data in Rocket Fuel’s system flows into Ad Bridge, and that client can use its data on the Rocket Fuel Digital Marketing Hub, that travel industry client could anticipate the next trip a customer might be thinking about – including destinations, lodging, restaurants, and activity preferences – and engage the customer in paid or owned media months prior to their next anticipated trip.

 According to Emir Elliott-Lindo, Vice President of Business Development at Marketo, by bringing Marketo’s rich customer data into the Rocket Fuel Digital Marketing Hub marketers can now actively and effectively deliver right message for the customers.