Roll Call Unveils Redesigned Website for Enhanced Reader Experience

By CIOReview | Wednesday, March 16, 2016
761
1175
222

FREMONT, CA: CQ Roll Call has unveiled the redesigned website for its flagship publication, RollCall.com. Roll Call reports news of legislative and political maneuverings on Capitol Hill, as well as political coverage of congressional elections across the country. RollCall.com, the online version of the newspaper, features breaking news stories and daily e-mail alerts and award winning photojournalism. The new Roll Call.com comes with advance features that improve reader experiences, better distribution of content, while offering bigger opportunities for Roll Call partners.

The website has been redesigned in accordance to the changing reading habits; hence, the main focus has been given to the mobile version. Roll Call now provides readers with quick and easy access to news, opinion, and analysis through a brand new presentation that considerably reduces page load times. Moreover, the website features new storytelling techniques like integrated audio, video, data, and photography which offers a compelling reading experience for users.

"Our new, more responsive design allows readers to share Capitol Hill's best journalism at any time and from multiple platforms,'' stated David Ellis, Chief Content Officer, CQ Roll Call. "This new environment both honors our history and build upon it, providing deeper content and broader context at greater speed."

Besides providing readers with a gripping experience, the new dynamic platform lets editors’ fill the pages with relevant news, rather than making up for space with unrelated content. For partners, the redesigned website offers unlimited sponsorship opportunities via an extensive distribution, vertical topic sections, and improved video and social media tools.

"Today marks the next chapter of Roll Call's fabled history, as we unveil a dramatically new look for the most admired media brand on Capitol Hill. Along with an enhanced user experience, the site was designed to offer new and dynamic ways for Washington influencers to connect with our powerful audience," added Beth Bronder, Senior Vice President and Publisher.