Romi Mahajan Named Chief Commercial Officer for TimeXtender
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Romi Mahajan Named Chief Commercial Officer for TimeXtender

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AARHUS, Denmark and BELLEVUE, WA: TimeXtender, the world’s biggest provider of data warehouse automation (DWA) software for the Microsoft® SQL Server®, today announcedthat it has appointed Romi Mahajan as its new Chief Commercial Officer (CCO) to head all corporate marketing, sales, and partnerships. Mahajan will report directly to the company’s CEO, Heine Krog Iversen, and will work out of TimeXtender’s new North American Headquarters in Bellevue, Washington.

As the company’s new CCO, Mahajan will provide strategic leadership, executive management, and organizational vision towards greater revenue andgrowth. He will design and managethe corporate marketing strategy for new customer acquisition and market penetration across global regions, and will build an infrastructure to execute and achieve these objectives. Mahajan will also develop and oversee all sales strategies and programs, and will leadnew business development efforts tocreate a pathway for expansion of commercial growth in targeted market sectors. In addition, he will be responsible for building collaborative partnerships and business alliances to help TimeXtender reach new channels, demographics, and audiences.

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Mahajan is no stranger to the Washington business community. He has held numerouscorporate positions and has lived in the area for most of his professional life. He is very involved in the community and undertakes several activist causes in the local area.

Before TimeXtender, he was the Founder and President of KKM Group, a boutique consulting firm that specialized in business strategy, marketing, and content guidance to companies in technology, financial services, media, and consumer goods market sectors. He was also the CMO at Metavana and the CMO at Ascentium, but it was his nine years as a worldwide director at Microsoft headquarters that launched his successful career in business.

“I really learned a lot about strategic business and the competitive tech world while at Microsoft. I had the opportunity to work with some really outstanding business leaders and the experience was invaluable,” said Mahajan. “Microsoft taught me how to think about ‘scale’ and how to dream big and to put plans into place to make thatvision come true.  It was an outstanding training ground for operating withinthe global arena.”

Romi has had quite a successful career in various executive positions and brings a wealth of experience to TimeXtender,including his active role as a senior advisor and director on more than 10 corporate boards. He has written two books, which have been published, hundreds of articles in various trade and business magazines, and obtained his Series 7 and Series 63 licenseswhile being a full-time stockbroker.

“I was drawn to TimeXtender for many reasons,” added Mahajan. “The company is headed by an amazing CEO. The market domains that the company is in, data warehouse automation and corporate performance management, are burgeoning fields. And the organization operates with clear ambition, an incredible product set, and a great staff top to bottom.

“I feel as though I have a global DNA and an eclectic outlook for working with people and companies in international markets.  I’ve lived and have run businesses in India and have extensive experience in Europe. Having this backgroundwill definitely help as we look to move TimeXtender to the next level.”

Romi received his Bachelor of Arts Degree from the University of California, Berkeley.

About TimeXtender

TimeXtender was founded and headquartered in Denmark in 2005. The company has a second location in Bellevue, Washington. TimeXtender has over 2,600 customers over six continents using its data warehouse automation product, and is the world’s leading DWA solution provider for Microsoft databases. The company sells its products direct and through its global network of channel partners. It provides consulting, training, and solutions. TimeXtender provides an important role for customers as it helps save deployment and maintenance time and costs, while offering end users a more robust and easier to use data warehouse and business intelligence system. The company Website is www.timextender.com.

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