Sabre Marks an Industry First with SynXis Booking Engine, a Digital Retailing Solution for Hotels

By CIOReview | Tuesday, May 12, 2015
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SOUTHLAKE, TX: Sabre Corporation provides customers with unique solution to unlock unprecedented hotel experience with the release of SynXis Booking Engine in-context suite digital retailing solution to help hoteliers optimize their direct distribution channel.

With the integration of intelligent booking capabilities with the hotel website, the suite delivers better conversion rates and increase online revenues for direct bookings. Online shoppers will have direct access to live rates, availability information and booking capabilities from the most compelling areas of the site, such as the special offers section or photo gallery.

“Today when a guest visits a hotel’s website, the point of purchase is disconnected from some of the hotel’s most compelling selling features, such as room photos or rooms views,” says Alex Alt, President of Sabre Hospitality Solutions. “With this new approach, we are connecting the point of greatest inspiration with the point of sale, significantly enhancing the way hoteliers sell to guests in a digital world.”

SynXis Booking Engine in-context suite is under pilot test with several major hospitality brands, including Viceroy Hotel Group. After testing the solution for several months on their branded hotel websites, Viceroy claims a 20 percent increase in visitors and a 10 percent increase in online revenues associated with the pages using the in-context capabilities.

“With nearly 50 percent of hotel bookings coming through online channels in 2015, hoteliers need to maximize the effectiveness of their direct distribution channel, and Sabre’s solutions help them generate demand, nurture guest loyalty and develop brand strength in a complicated and competitive digital marketplace,” Alt continues.

Sabre’s retailing and merchandising solutions for hotels are powered by the SynXis Enterprise Platform, fully-integrated SaaS-based hospitality solutions portfolio, which is currently deployed at more than 20,000 hotels around the world.