Salesforce Releases Health Cloud to Boost Patient Engagement

By CIOReview | Tuesday, September 22, 2015

FREMONT, CA: In a move to make stronger relationship between healthcare providers and patients, Salesforce, provider of Customer Relationship Management (CRM), has launched a new healthcare platform, Health Cloud.

Developed in partnership with healthcare companies, like Centura Health, DJO Global, Radbound University Medical Center, UCSF and Philips, the cloud platform is a cloud-based patient relationship management solution, which gives complete insight of the patient to medical providers, from current conditions and medications, to scheduled appointments and lab tests, through electronic medical records (EMRs) and wearables, so that they can smartly manage their patients’ data and make smarter care decisions.

“The era of precision healthcare is upon us. Just like we use precision medicine to target more personalized treatments for cancer and other diseases, precision healthcare is enabling our customers to develop more meaningful, accurate and long-term relationships with patients,” says Joshua Newman, M.D., Chief Medical Officer and GM of Salesforce Healthcare and Life Sciences.

The company has also collaborated with Accenture, Deloitte Digital, PwC, MuleSoft and Persistent Systems for providing services for EMR integrations, customizations, content and more.

“As care organizations and providers seek effective ways for patients to become more actively involved in managing their own health, there is a growing need for solutions that enhance self-management, facilitate collaboration between patients and healthcare providers, and improve continuity and quality of care. We’re excited to integrate with Salesforce Health Cloud as we continue to grow the capabilities of our HealthSuite digital platform, empowering patients and caregivers to become active partners in health care,” states Jeroen Tas, CEO of Healthcare Informatics Solutions and Services, Philips.  

The new Salesforce Health Cloud features Private Patient Communities, which enable care coordinators to safely cooperate with each other and assign tasks across a patient’s caregiver network. It also proves useful for patients because it allows them to see their progress against a care plan and help them to get answers of common questions. The new platform also features built-in tools to facilitate adherence to HIPAA requirements, which includes Salesforce Shield- a set of built-in Salesforce1 Platform features that consists Field Audit Trail, Platform Encryption, Data Archive and Event Monitoring.