Salesforce1 Sales Reach Empowers Sales Reps to Accelerate Sales through Instant Marketing and Selling

By CIOReview | Tuesday, August 5, 2014
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SAN FRANCISCO, CA: Salesforce.com, a CRM platform provider, recenlty unveiled Salesforce1 Sales Reach that helps sales reps to accelerate sales with a new solution for instant marketing and selling.

Sales Reach unites the power of Salesforce1 Sales Cloud, Pardot and Communities into a new solution that empowers sales reps to connect with customers in entirely new ways. With on-the-spot marketing and selling tools, sales reps will now be able to deploy 1:1 campaigns tailored to prospects’ actions to advance buyers through the sales process—all from their mobile device.

Sales Reach Empowers Sales Reps with On-The-Spot Marketing and Selling Tools
Sales Reach is a new solution that unites Sales Cloud, Pardot and Communities to provide a new solution that empowers sales reps to connect with customers in entirely new ways. New mobile, on-the-spot marketing and selling solution includes:

Micro Campaigns: Sales reps will now be empowered to instantly spin up and deploy micro marketing campaigns to hyper-target prospects based on actions. For example, sales reps will be able to immediately deploy a custom 1:1 email campaign for a prospect who just downloaded an e-book from a website in order to move the prospect through the sales funnel -- and they can do it all from their phone.

Real-time Activity Notifications: With new pop-up, real-time notifications on the Salesforce1 Mobile App, sales reps will now have instant visibility into how prospects are engaging with their company and products anywhere, at any time. For example, now a sales rep will be able to act at just the right moment by sending a special discount from their phone at the precise time a prospect is exploring a company’s website.

Lead Tracking: The new Lead Tracking dashboard will give sales reps access to a 36-hour activity record with prospects’ actions. Sales reps will now be able to filter prospects based on priorities, drill down into specific data and see which prospects are most active, all from their mobile device. Now a sales rep will be able to spot trends and behavior patterns to better tailor marketing campaigns. For example, sales reps will be able to identify which campaigns are converting prospects to buyers the fastest.

Mobile Nurture Campaigns: With new Mobile Nurture Campaigns, sales reps will now be able to instantly add a prospect to a templated marketing campaign with just a few taps to the Salesforce1 Mobile App in order to keep a prospect engaged throughout the buying process. For example, if a prospect isn’t quite ready to buy yet, a sales rep will now be able to simply add the prospect to a nurture campaign directly from their mobile device so the prospect will consistently receive emails tailored to their interests, engage with the company’s website and work with the sales rep until they’re ready to buy.

Salesforce Communities for Prospects: Sales reps and prospects will be able to directly engage, learn and share like never before with Salesforce Communities for Prospects. Prospects will now be able to connect with other prospects to exchange insights and learnings instantly, while sales reps can connect directly with multiple prospects to answer questions, share information and ultimately gain a better understanding of the buyers’ needs within a specific community. For example, a software company selling to technology departments can create a community where members can share best practices for a successful implementation and tips on how to use the software while sales reps can interact directly with their prospects to better understand their software needs.