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Sana Commerce Cloud to Provide Companies with a Way to Get Their Business Online and Deliver Convenience

By CIOReview | Wednesday, October 7, 2020
Michiel Schipperus, CEO and Managing Partner

Michiel Schipperus, CEO and Managing Partner

Sana is helping businesses to use digital channels to improve customer experience and prioritize relationships.

FREMONT, CA: Sana Commerce released Sana Commerce Cloud, a B2B e-commerce solution that will generate a seamless customer experience and offer the ability to customize the customer journey through several features, usually connected with B2C online stores, including a drag and drop storefront to support companies stand out. Sana Commerce Cloud is the first e-commerce single-page application (SPA) tailored for B2B, meaning that online stores are faster with pages dynamically loading and not reloading each time visitors navigate a new page.

The new platform is developed to support total customer convenience. Integration with a company’s ERP systems makes sure that existing data like stock availability, personalized pricing options, and order history are reflected in the online store avoiding errors and delays and offering a reliable online experience. Convenience is provided through Sana Commerce Clouds self-service ability so users can look up invoices, pay online, process a return, or re-order something. Enhancing convenience and reliability helps businesses accelerate customer retention and advocacy rates and, ultimately, the ability to accelerate revenue and profit.

Sana has also introduced a new simple, and easy to use storefront, Visual Designer, for organizations to quickly build an improved interface for their customers. Visual Designer also offers an intuitive and user-friendly content management system, helping SEO and content scheduling. Drag and drop let firms style backgrounds with images and videos, and animate rows and color columns for full design flexibility.

Sana has built Sana Commerce Cloud-based on React.js, and it has offered the foundation for the e-commerce solution to be built as a SPA. This lets businesses create web stores more efficiently. This also simplifies the process for businesses with multiple brands that need a unified approach.   Sana Commerce Cloud GraphQL to decouple the front and the back end of the solution meaning that businesses can integrate their ERP systems. This will bring opportunities in the future to add other applications, including voice or even barcode scanners for customers to interact with.