SAP-Reuters Partnership to Power Data Journalism in the Digital Age
WASHINGTON: SAP SE’s (NYSE: SAP) recently announced partnership with Reuters to digitally transform the media industry and power Reuters’ data journalism for U.S. presidential election coverage.
The partnership has deployed the SAP HANA Enterprise Cloud service as the new backbone for the Reuters Polling Explorer. Also, by using SAP Mobile Platform Reuters’ new White House Run mobile app lets voters simulate the role of a presidential candidate. Having an access to SAP Lumira software, Reuter’s editorial teams enables the rapidly evolving media industry to gain analytics and insight, allowing journalists to explore data and easily create visual stories. These data journalism allows media organizations to help organizations deliver compelling and in-the-moment coverage. Through this partnership, SAP is licensing its technology to Reuters as Reuters navigates this shift.
“Having access to real-time, data-driven information and public sentiment not only enables journalists to create engaging and compelling content but also empowers consumers and citizens with unique insights into the 2016 U.S. presidential election and the state of world affairs more broadly,” said Jennifer Morgan, president, SAP North America.
Reuters is deploying SAP technologies in three key areas— Reuters Polling Explorer, Reuters White House Run election simulation mobile app, and Data visualization and exploration. Reuters Polling Explorer is an in-memory computing power of the SAP HANA platform, which allows Reuters to access and analyze 100 million survey responses for quicker and more efficient reporting of public opinion. With the continuous integrating of SAP HANA into its workflow, enterprises will be looking to adopt its advanced capabilities, including built-in predictive analytics, to further enhance the performance of Polling Explorer and its user experience.
On the other hand, Reuters White House Run election simulation mobile app is often called White House Run. Leveraging the consumer edition of SAP Mobile Platform, Reuters has developed the White House Run app to let voters simulate the candidate experience using predictive analytics and Reuters polling data to help people understand the electability of different political personas and compare results with their friends. Additionally, White House Run includes in-app election news coverage and other features. Furthermore, with Data visualization and exploration, Reuters has distributed SAP Lumira to its editorial teams where the software can be used to assist journalists in analyzing polling results and creating compelling data visualizations. “Digital technologies are transforming politics and elections and turning American voters into digital voters,” said Jennifer.
“In the U.S. presidential election, voters rely on our coverage to make informed decisions. Partnering with SAP has allowed us to build a technological platform that enables our editorial team to quickly and efficiently sort through a mountain of data. This technology will let us deliver to readers the independently produced, unbiased news and information that they expect from Reuters,” said Daniel Mandell, chief revenue officer of Reuters Media.