SAS and Toshiba Forms Alliance for Enhanced Retailer-Customer Connections

By CIOReview | Wednesday, May 6, 2015
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CARY, NC:  SAS signs an crucial ORM agreement with Toshiba Global Commerce Solutions to empower retailers with the capabilities of data analytics. The alliance will blend together the retail promotions and loyalty systems with business analytics so that they can keep up with the customer dynamics.

Patricia Pepper, Vice President of Worldwide Services, Toshiba Global Commerce Solutions states, “Through our collaboration with SAS, well-known as an industry leader for powerful analytics solutions, Toshiba is further empowering its retail customers to more effectively curate both a personalized and real-time shopping journey for each customer that transcends a multitude of channels.”

The SAS - Toshiba alliance will enable retailers to build faster connections with their customers despite the place and method of shopping. Retailers often miss out on the opportunity to better connect with their customers owing to the growing bulk of data. Along with the highly developed SAS analytics that includes SAS Visual Analytics and SAS Visual Statistics embedded into Toshiba loyalty management systems, retailers can now uncover valuable insights on market trends through real-time data visualization. It also assists in easier identification of critical factors that influence consumers at decision points before, during and after a transaction.

SAS is steadily expanding its business and this alliance is one of the first of many OEM relationships in which SAS plans to engage. Russ Cobb, Vice President of Global Alliances and Channels at SAS says, “From traditional partnering efforts to working with resellers and now engaging with OEMs, we are making it easier for businesses to tap into the power of SAS analytics while benefiting from the expertise of our partners.”