Satmetrix Launches NPX Software to Provide Data-Driven View of Customer Journey

By CIOReview | Monday, August 17, 2015
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FREMONT, CA:  Satmetrix, a provider of customer experience management software, announces the release of next generation of Satmetrix NPX, a customer experience management (CEM) software to help companies measure and manage the customer experiences.

The key features of the Satmetrix NPX software include:

Use of Customer Graph

The customer graph provides organizations with a single, integrated view of the customer journey by mapping customer feedback directly to corresponding data. The software provides multiple streams of survey data into a single view to let businesses easily identify areas to prioritize for investment.

Social Sharing of Analytics

Users of this software can share reports with individuals or teams and monitor real-time results by using social media style collaboration tools. Designed to encourage greater collaboration and engagement across organizations, NPX empowers employees to make faster and better-informed decisions.

Analysis of Customer Comments

NPX allows users to go in depth and read specific comments for detailed insights by creating a visual representation of the underlying unstructured data to view the comments along with the sentiments underlying it.

Reporting of Key Insights

The new software provides a detailed reporting with a wide variety of charts included in the application to provide businesses the information they need to make important customer-related decisions.

Data Import

Satmetrix NPX provides an easy-to-use data import feature that allows companies to integrate structured and unstructured data from multiple sources into a single unified CEM platform.

“By integrating survey data from multiple customer interactions, Satmetrix NPX will give us a complete view into the health of the customer journey and therefore better insight into our customers’ experience. These insights will enable us to make better business decisions as an organization that will enhance overall customer experience,” said Allie Davidge, Director Global Client Insight, Experian.