Scaled Agile Shapes the Future of Hospitality

By CIOReview | Thursday, July 18, 2019

The Agile method for software development is almost two decades old. Despite being adopted by nearly every other industry, the hospitality has mostly ignored it. With time, the hospitality sector has picked up pace in the Agile movement.

FREMONT, CA: The radical simplicity of Agile technology has turned out to be incredibly powerful. Contemporary technology organizations apply Agile principles to build higher-quality products, deliver faster end-results, and reduce risk. In fact, Agile has been so efficient in technical departments that some enterprises are employing it across the entire travel sector, to adapt faster with the changing markets.

Management Grounded in Operations and Capital Projects:

The approach of “waterfall” management works fit for capital projects like building a property, upgrading the physical plant, or remodeling a structure. The efforts can effectively follow a comprehensive plan because the steps are well-understood and changes are infrequent. Meanwhile, hotel operations are about repeatable processes. Above all, in a low-margin venture, owners want to know the exact cost of projects as the priority is cost control and not flexibility. The employment of Agile will enhance the process and streamline the operations.

Numerous Organizational Boundaries:

Cross-functional squads are the foundation of Agile. The teams enable regular communication across organizational lines so that operators are more involved in talking and learning rather than passing written documentation back and forth. This procedure allows for the rapid exchange of new information and faster development in dynamic environments.

Many hospitality organizations are highly siloed. It is a common issue that revenue management, sales, and marketing teams are not collaborating, even though they need to work hand-in-hand. On top of that, the staff is spread across multiple locations. There are gaps between properties and headquarters as there are employees, based remotely in different geographic regions.

Impediments to Customer Collaboration:

Agile highlights customer collaboration because it enables recurrent response. The customers themselves authenticate that the work is progressing and delivering the right product but customers for hotel technology are often the staff. It is difficult for technology managers to get their feedback because headquarters and properties are located far away from each other.