Search Ads in Google Play Store, Now Available

By CIOReview | Friday, August 14, 2015
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FREMONT, CA: Google unveils its latest program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results.

Google has also come up with new tracking solution which will track when users implement and launch an app after clicking on search ad. Search Ads on Google Play will allow Android app developer to run advertising campaign that reach over a billion people using Android devices across more than 190 countries.

In this context, the company is also launching “Android first app opens” which is a new conversion tracking solution that measures when a user first opens an Android app they have installed after clicking on an Ad.

In the coming time Google will launch Universal App Campaigns, which will help developers who are running ad campaign to target all the Google properties a single time. This includes the Google Play Store, Search, YouTube, the AdMob in-app network and the over 2 million sites on the Google Display Network, reports Sarah Perez for TechCrunch.