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Shift7 Digital Announces Its New Vice President

By CIOReview | Saturday, December 12, 2020

The business collaborates with manufacturers to help teach them about the changing digital landscape and analyze their digital presence, combining the brand experience across platforms and restructuring a company’s digital properties to help them hasten their digital footprint.

FREMONT, CA: Shift7 Digital, a contemporary digital agency for manufacturers, announced Joe Anzalone as its new Vice President of Salesforce Technology. As the previous Global Director for Salesforce at consulting company Slalom, Anzalone is an experienced technologist with 20 years of expertise driving integrations that assist go-to-market approaches for leading products.

“Joe has an impressive track-record of leading successful Salesforce client programs, and building strong client relationships, combined with a deep understanding of the Salesforce ecosystem and its solutions,” said Andrew Walker, CEO, Shift7 Digital. “Shift7 remains laser-focused on delivering a complete approach that supports digital acceleration for manufacturers - which has never been more important. Joe is a key piece of our approach because we recognize that an effective approach starts with a well-equipped team.”

A recent survey held by Shift7 found that over two-thirds of manufacturers have moved marketing dollars from conventional to digital channels this year, with eight in ten capitalizing on most of the marketing spend on their website. More than half said a majority of their sales have come from online channels in 2020. The business collaborates with manufacturers to help teach them about the changing digital landscape and analyze their digital presence, combining the brand experience across platforms and restructuring a company’s digital properties to help them hasten their digital footprint.

“Shift7 is truly an innovator, and their creation of this new role underscores its commitment to bringing together experts in technology and consulting to help manufacturers move the needle,” said Anzalone. I’m excited to join the team and help bring a competitive advantage to our customers.”

Shift7 has also made Amanda Marx as Vice President of Marketing. Amanda is the former director of digital and product marketing at Life Fitness, with previous consulting experience at Acquity Group and Abbott Laboratories.

“We have recruited two stellar individuals who are leaders in their fields and I, personally, recognize the value they each bring and what that means for the growth of our company as well as the brands we support,” added Walker.