ShopperTrak and shopkick to Create Omnichannel Store Experience for Shoppers

By CIOReview | Tuesday, April 14, 2015
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CHICAGO, IL: ShopperTrak, a provider of consumer behavior insights and location-based analytics has collaborated with shopkick, a shopping app to help retailers engage their customers’ in-store and to offer them an exciting shopping experience, reports MarketWatch.

The partnership combines ShopperTrak's extensive portfolio of the retailers and robust product suite with shopkick's shopBeacon(TM) hardware. The shopBeacons give the retailer access to both their own app users as well as the shopkick app. This gives the retail community with best in class analytic tools to optimize shopper's experience in the store.

ShopperTrak and shopkick will improve customer engagement even further and enrich the shopping experience for consumers and retailers alike, besides protecting consumer privacy. The analytical insight enables retailers to shift in-store strategies and operations to match shopper interest and behavior, leading to increased customer loyalty. Additionally, retailers can utilize the powerful shopBeacon network to engage with customers through their own apps, gain rich insight into consumer behavior and, also deliver rewarding and convenient consumer shopping experiences.

If a shopper likes a particular product in the app, shopBeacon reminds her when she enters the store that sells it. shopBeacons have a five-year battery lifecycle, and have fully encrypted signals. Data is anonymously aggregated through Bluetooth Low Energy (BLE) technology and shopkick's installed shopBeacon network. With consumer privacy paramount, all information gathering is permission-based and no individual customer behavior is ever reported.

"With ever-changing mobile technologies, the shopping experience is evolving rapidly. shopkick is at the forefront of retail mobile technology and was the first to recognize the importance of shopper engagement throughout the path to purchase. With this partnership, the shopkick app and beacon technology will serve as yet another avenue to enhance the shopper experience via mobile technology, and an effective way to increase shopper traffic, conversion rates and average transaction size," says Chetan Ghai, Chief Product Officer, ShopperTrak.