Significance Of Data Analytics For Marketing Success
Advanced data analytics tools have helped marketing teams to up the ante of their marketing campaigns by offering broader accessibility and improved data visualization. These tools can assist marketing teams immensely in areas like content creation, customer targeting, client relationship management, and many others. Marketing teams can leverage the barrage of data to good effects:
Better Data Utilization: Big data tools utilize many emerging technologies like artificial intelligence (AI), machine learning (ML) among others that offers them automated and scalable methods of bringing multiple data sources to a single platform and deliver actionable insights to the appropriate user. These tools can extract meaningful information from the heaps of data sets that can sometimes be missed through manual processes.
Check out: Top Big data analytics companies
Scalability: Business organizations need integrated marketing intelligence solutions that allow its marketing teams to keep up with the growing technological sophistication involved in buying, tracking and analyzing ad campaigns. Data analytics tools can enable businesses to make more informed decisions about ad spends for future campaigns, audience targeting, optimal channel mix, and so on. In order to gain optimum benefits of the scalability provided by marketing intelligence solutions, marketing teams in an organization need to prepare themselves to adapt to a larger volume of data ingestion and the new role in data analysis.
Optimized Visibility: Customer experience is the key to business growth. The greater emphasis on improving customer experience has given rise to complex processes and operations. With complex processes and large operations, businesses need to ensure real-time visibility into their workflow management. Data analytics tools can provide impeccable visibility into marketing and sales operations, enabling enterprises to analyze return on investment (ROI).
By Tom Farrah, CIO & SVP, Dr Pepper Snapple Group
By George Evans, CIO, Singing River Health System
By John Kamin, EVP and CIO, Old National Bancorp
By Phil Jordan, CIO, Telefonica
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
By Dennis Hodges, CIO, Inteva Products
By Bill Krivoshik, SVP & CIO, Time Warner Inc.
By Gregory Morrison, SVP & CIO, Cox Enterprises
By Alberto Ruocco, CIO, American Electric Power
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
By Sven Gerjets, SVP-IT, DIRECTV
By Marie Blake, EVP & CCO, BankUnited
By Lowell Gilvin, Chief Process Officer, Jabil
By Walter Carvalho, VP & Corporate CIO, Carnival Corporation
By Mary Alice Annecharico, SVP & CIO, Henry Ford Health System
By Bernd Schlotter, President of Services, Unify
By Bob Fecteau, CIO, SAIC
By Jason Alan Snyder, CTO, Momentum Worldwide
By Jim Whitehurst, CEO, Red Hat
By Marc Jones, Distinguished Engineer, IBM Cloud Infrastructure