Significance of Video Marketing for Businesses

By CIOReview | Wednesday, May 1, 2019

The significance of Video marketing can be understood with the results of a study by Wyzowl, which states that 87 percent of businesses have implemented a video marketing strategy. The study also reveals that 91 percent of the firms that have implemented video marketing believe it to be a significant part of their overall strategy.

Video marketing has come a long way in recent years. Many companies have started adopting video marketing to edge ahead of their competition. Here are a few advantages of video marketing:

Increased conversion: according to many research, the visual stimulus has the most impact on humans. The customers don’t generally pay heed to the products description before buying. Search engine optimization also does not affect a customer’s decision to purchase a product. However, visuals can have a high impact on a customer’s view to buy a particular product. Businesses should offer video on their landing page to increase their customer conversion.

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Cost-effective: Enterprises spend a lot of money to ensure the effectiveness of their marketing strategies. Video marketing strategies offer an excellent combination of price and efficiency. The content making in video marketing might be both time and resource-consuming, but the return on investment (ROI) compensates for all the expenses. Organizations should ensure that they use the best equipment and software tools to enhance the effectiveness of the videos.

Social sharing: There are many social media platforms available today that allow users to share their content on the internet. Organizations can make exciting video content to motivate their customers. The platforms can help companies to gain new customers as well as connect with their existing customers. Additionally, many users share the video of a company if they find it interesting.

Search engine ranking:  Search engines use various algorithms to decide the rank of a certain website on the page. However, having a video embedded on a website enhances the likelihood of it appearing among the top search results. 

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