Singing Machine Partners With Cms Distribution To Expand Karaoke Distribution
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Singing Machine Partners With Cms Distribution To Expand Karaoke Distribution

By CIOReview | Thursday, June 23, 2022

Partnering with CMS Distribution will help Singing Machine to expand its karaoke distribution in the United Kingdom.

Fremont, CA: “We are aligned perfectly with CMS to continue our growth internationally. They curate and distribute some of the biggest brands in consumer electronics in key territories for our brand.” comments Bernardo Melo, Chief Revenue Officer of Singing Machine. The Singing Machine Company, the global leader in consumer karaoke goods, has formed a partnership with CMS Distribution, a major global distributor of consumer technology products, to market its selection of karaoke devices in the United Kingdom.

CMS Distribution is a significant global distributor of consumer technology products that distributes over 150 manufacturer brands in 8 countries, including the United Kingdom, Ireland, France, the Netherlands, Sweden, China, the United States, and Germany.

Singing Machine is the global leader in consumer karaoke products for the home, with an emphasis on innovation and expansion of digital content offerings. The Singing Machines product line includes karaoke machines, supplementary microphones, Bluetooth" microphones sold separately, and the wildly famous Carpool Karaoke" microphone built for use in automobiles.

“CMS is well equipped to handle the logistical challenges that Brexit will bring to that region of the world. We will be able to seamlessly continue our strong partnership with Amazon EU, Costco, Argos and a few other of the top retailers while opening up key new partnerships in the countries mentioned above. We look forward to a long fruitful business partnership.” adds Bernardo Melo.