Skilljar's Integration with Marketo Helps in Making Automated and Customized Campaigns Based on Real-time Education

By CIOReview | Thursday, January 7, 2016

FREMONT, CA: Skilljar, a cloud-based learning management system (LMS) platform, partners with Marketo, a provider of digital marketing software and solutions. As part of the deal, Skilljar integrates its customer training solution with Marketo's engagement marketing platform, LaunchPoint.

Skilljar’s online training platform enables companies to successfully onboard, engage, and retain customers by enabling multimedia course creation, an intuitive and mobile-responsive learning environment, and an automated CRM data integrations. Using the platform, companies can deliver scalable and effective training to their customers, channel partners, contractors, and community members.

Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. The integration of Skilljar’s LMS platform into Marketo’s LaunchPoint will help their clients in using their training data to develop deeper relationships with customers at scale.

Companies can access Skilljar on a 24/7 basis to train customers and partners, no matter in what time zone or geography they are. It can track how customers are engaging with company’s content and uses course analytics to improve content and identify learning gaps. The platform eliminates the need for a development team to create and publish courses as companies themselves can do it easily. Even for the customers, it provides referring back option to online courses whenever they need.

Marketo’s marketing solutions provide enterprise-level power and flexibility that empowers marketers to quickly launch targeted campaigns advanced workflow automation. By providing companies with advanced analytics, it helps in measuring and maximizing returns for programs across channels, and amplifies the impact of marketing in revenue generation.

"We selected Skilljar and Marketo as the best solution to engage with our community across their entire lifecycle. Skilljar's innovative integration with Marketo means that our team can now create automated and highly customized nurturing campaigns based on real-time education and certification activity," says Trent Howell, Director of Certifications Marketing, CompTIA, Inc.