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SMG and AaafetyCulture Join Hands to Help Multi-Unit Brands

By CIOReview | Tuesday, February 2, 2021

The flagship product of SafetyCulture, iAuditor, lets brands boost operations and encourages high-performance, healthy workplaces with easy-to-use automated checklists.

FREMONT, CA: Service Management Group (SMG), a global consumer, patient, and employee experience management affiliate with more than 500 brands has announced a new alliance with SafetyCulture, a leading supplier of safety at work and quality applications. The collaboration allows multi-unit brands to explore rich location-level perspectives to achieve a more holistic understanding of consumer engagement.

“Our partnership with SMG synchronizes our offerings to help brands improve business operations and deliver exceptional experiences,” said Bob Butler, General Manager, SafetyCulture. “Given the similarities of our customers and the importance of health and safety for experience management programs, we are especially excited about the future of this partnership.”

The flagship product of SafetyCulture, iAuditor, lets brands boost operations and encourages high-performance, healthy workplaces with easy-to-use automated checklists. By incorporating iAuditor data into the smg360 platform, SMG allows clients to pair company audit data with location-level employees and customer reviews. This convergence facilitates organizational visibility across sites and lets brands measure the effectiveness of health and safety practices on consumer service.

“Our partnership with SafetyCulture is giving brands better visibility into how operations impact both the employee and customer experience,” said Charlie Moore, SMG VP/GM of CX Solutions. “We’re excited to provide clients with additional context at the location level, new insights to improve performance across locations and a more comprehensive view of the customer experience.”

SafetyCulture has taught companies around the world to handle their enterprises efficiently in the face of COVID-19. More than 75,000 people worldwide are currently using iAuditor to complete regular COVID-19 inspections. Entirely up to date on state-of-the-art government procedures, technology can help teams execute tests, monitor problems, gather data, and connect seamlessly.

iAuditor streamlines the inspection process by making it easy for field personnel to track and handle safety and quality checks on mobile devices. In addition to the availability of over 100,000 checklists, iAuditor allows teams to compile reliable data, define industry patterns and standardize peak performance operations—providing much-needed visibility to fix challenges and ensure a secure operating atmosphere quickly.