SML and RAIN RFID Align to Use UHF RFID in Apparel Branding and Packaging Market

By CIOReview | Wednesday, May 20, 2015
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NEW YORK, NY: SML Group, a global apparel branding and packaging company has announced its integration into the RAIN RFID Alliance, a wireless technology that connects billions of items to the Internet of Things promoting awareness, increase education and support the universal adoption of UHF RFID ( Ultra-High Frequency Radio Frequency Identification) technology.

The collaboration will bring additional strength to RAIN’s effort in fostering the advancement of technologies that connect billions of everyday items to the internet. SML’s global footprint, combined with its deep experience in RFID-based item-level solutions, should provide a valuable and unique synergy with the RAIN Alliance thereby contributing to the mass adoption of RFID technology in retail supply chains.

The partnership helps customers identify, locate and authenticate everyday items. This process not only helps customers in choosing the best ones out of the many but also enables businesses to have an idea on the most purchasing items from their list. It helps them run their operations in a better way and at the same time offer customers with new splendid items.

 “We are really excited to be part of the RAIN RFID Alliance and look forward to a mutually beneficial relationship,” says Philip Calderbank, Vice President of Global RFID, SML Group. “RAIN provides a collaborative forum and delivers a consistent message about the benefits of RFID technology and will promote awareness, education, programs, and initiatives to accelerate its growth and adoption.”

“The RAIN RFID Alliance currently has 70 companies which have become members since our founding in April 2014,” says Steve Halliday, President, RAIN RFID Alliance. “I am very pleased that SML has joined, and is dedicated to work with the Alliance to help the UHF RFID market grow.”