SML Optimizes Interactive In-Store Solutions by Partnering with Elo

By CIOReview | Tuesday, January 3, 2023

RFID technology provider SML partners with Elo to bring retailers touchscreen solutions and integrates a broader range of products to drive customer engagement and experience.

FREMONT, CA: The RFID company, SML partners with Elo, to combine RFID technology with interactive touchscreen solutions. The partnership enhances customer engagement through enhanced and intuitive products and meets consumer expectations.

Frew says, "we have been collaborating closely with the Elo team to ensure SML can provide optimal value to its customer experience solutions, and we are looking forward to strengthening our relationship and developing a long-term partnership."

Elo is advancing the touchscreen market by developing a growing interactive product portfolio. Retailers choose Elo's interactive applications, such as point-of-sale, digital signage, price checkers, and in-store e-commerce, to optimize their retail chain operation.

Maarten Bais, EMEA general manager and vice president of Elo, said, "SML's item-level RFID technology has been a game-changer for a number of its partners, and we are already reaping the benefits of joining forces to provide complete technology solutions to our customers. For example, Swedish retailer MQ deployed the new solution in their fitting rooms."

SML is a global provider of RFID technology to the retail supply chain. Retailers and clients can optimize their inventory management and store operations through SML RFID. Elos's partnership with SML allows retailers to undertake interactive hardware solutions that combine applications of a wider range of products on the same platform.

Mattias Liljenberg, CIO at MQ, says that "the development of our store concept, combined with new technology like the fitting room solution from SML, facilitates and creates more opportunities for an even better customer experience. Changing consumer behaviors in retail means that shopping is also seen as a natural meeting place combined with experiences and entertainment. We see exciting opportunities in being part of the transformation of the new era of retailing, where digital enhances the personal encounter."