Snap Upgrades Its Lens Studio with New AR Functionalities

By CIOReview | Tuesday, May 1, 2018

With the birth of augmented and virtual reality platforms, the scope for simulating virtual objects in the real world has skyrocketed. The natural laws of physics allow objects to be simulated and augmented into the real world by obeying the 3-dimensional parameters such as length, breadth, and height. In 2017, the company Snap released its Lens Studio platform for developers to build Augmented Reality (AR) elements for Snapchat. And quite recently, it has upgraded this feature, providing newer templates to develop face lenses. Till this point in time, creators could only augment 3D elements but not deliver AR motion experiences on the faces. With the current update, the company offers seven templates to perform true AR actions over the lenses.

The new updates bring with it a set of motion features face swapping, face paint, distort of shrink, motion triggers, animal filters, looping animations, and many more. The platform now also provides a wide array of GIF stickers from the Giphy Library.

Snap aims to allow third-party developers to reach out to the users with their lenses via its Community Lens Stories, where every story is a part of the global community of users that highlight the lens features. By swiping on such snaps, users unlock the feature on their application or by visiting the Community Lens feature on their application.