SnapLogic to Assist Yelp in Consolidating Data from Salesforce for Better Business Insight

By CIOReview | Thursday, September 3, 2015
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FREMONT, CA: SnapLogic, a provider of unified data and application integration platform as a service (iPaaS), provides its elastic integration platform to Yelpfor accessing, transforming and consolidating huge amounts of data from disparate cloud and on-premises sources for better business insight and decision-making.

SnapLogic provides pre-built intelligent connectors, called Snaps, for cloud-based applications, on-premises applications, big data sources, business intelligence tools, and data visualization tools. Its enterprise integration platform enables users to easily extract data from Salesforce and other sources and formats and load it into the Amazon Redshift data warehouse quickly, for comprehensive cloud analytics and without coding. The platform reduces the amount of time and resource required for data and application integration by automating the entire process.

Integration Platform as a Service (iPaaS) is a suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data within individual or across multiple organizations.

“We needed a way to connect a growing amount of business data from disparate sources in order to conduct product analysis and review revenue streams, among other analyses. We considered building our own integrations but after an impressive proof of concept we realized SnapLogic could meet our needs faster and more cost-effectively. We continue to find new data and application integration use cases for the SnapLogic platform,” says Krishna Bhagavan, Sales & Marketing Engineering Manager, Yelp.