SOASTA Releases Chief Marketing Officer Digital Operations Center to Enhance Marketing Performance

By CIOReview | Thursday, August 27, 2015
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SAN FRANCISCO, CA: SOASTA, a provider of load testing and performance analytic solutions announces the SOASTA Chief Marketing Officer Digital Operations Center (DOC) to support digital businesses in delivering advanced user experiences, marketing conversion and monetization.

The company claims that the DOC will function as a ‘command center’ for digital business to coordinate marketing, sales, performance and IT operation data sources.It is said to provide actionable intelligence into customers’ interactions and transactions with digital businesses on the web and mobile devices anytime, anywhere.

The latest solution collects analytics gathered from real user monitoring, performance testing and forecasting to allow CMOs and business stakeholders evaluate their digital businesses. The SOASTA mPulse provides real time metrics around user experience across the globe. It allows the management of marketing campaigns, analysis of user acquisition and sales monitoring. Built on an advanced performance analytics engine, the CMO DOC uses visualizations that can be displayed on a mounted wall display, on the desktop or on a mobile device.

It enhances collaboration among stakeholders across the organization by integrating the tools and processes that already being used.It helps a CMO to monitor a retail site's campaign by correlating website traffic, user behavior and site performance with conversion. Once the problem is isolated, the data can be shared and the appropriate teams can use the data instantly to identify and fix problems.

The CMO DOC creates a unified view of marketing intelligence that is accessible anywhere so that the entire team is aligned around the same goals. It integrates live data streams and analytics relevant to business performance from competitive benchmarking and sales campaigns to marketing analytics and infrastructure monitoring.

“Optimizing the user experience is central to the success of any digital business, empowering a business to build a performance-driven culture, in today’s competitive business environment; CMOs need to manage their businesses in real time in order to provide customers with a positive user experience. Now, with SOASTA’s CMO DOC, there is a way to optimize marketing and sales around knowledge of the customer a significant competitive advantage,” says Ann Ruckstuhl, Chief Marketing Officer, SOASTA.