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The smorgasbord of social media platforms is increasing day-by-day and it helps in making anything viral in couple of hours. A Recent example of the impact of social media is the virtual reality-driven Pokémon Go game. It took the gaming industry by storm and became a sensation all over the world in just 48 hours or less. Social media works as a channel where businesses can directly connect with the consumers, but this practice is not a traditional way of marketing. It totally works on the course of algorithms, so nothing is certain about it. The rate at which 