Social Media for the Corporate Leaders: Connecting with the Global Audiences

By CIOReview | Friday, June 14, 2019

FREMONT, CA: Social media is a platform for where websites and applications enable users to create and share content or to participate in social networking. With the power of social media, many careers have reached great heights. However, influencers and celebrities are not the only ones using social media to bolster their career; Chief Executive Officers (CEO) also do. The CEOs are using some of the world's largest social media sites such as LinkedIn, Instagram, Facebook, and Twitter to build their online dynasty. Having the right social media presence leads to more trust among shareholders and employees. Sources also say that 65% of the US employees have said that it is essential for the CEOs to actively communicate about the organization online and especially during the time of crisis. Many employees check the executive's social media posts before joining the organization. There are several steps that company leaders should take to garner a social media post.

•  Publishing an Online Biography

CEOs should establish themselves online and take the first step towards collecting social media. Creating some form of an online journal or a Wikipedia page will verify their titles as the chief executives, which also establishes trust amongst employees.

•  Planning on Engaging with Social Media Audiences

To increase visibility on social media, CEOs should start with a single platform. They should actively participate in shareholders and the public on the social media platform. Leaders who are top connected both photos and videos to cultivate an authentic presence.

•  Become an Active User of a Single Social Media Platform

CEOs should be very active in one social media platform. Most of the chief executives use LinkedIn to engage meaningfully with the audience. Many prefer using Twitter as well. This productive use of a single social media platform helps them to have a proper interaction with the audience without even talking to them.

•  Connect with the Audience

CEOs will be connected with the audience by the time through regular pasts. After following the strategy on one or more social media platforms, the employees and shareholders will also share an honest relationship with the chief executives through regular posts. After following the strategy on one or more social media platforms, the employees and shareholders will also share an honest relationship with the chief executives.

CEOs should make an authentic connection with their followers on the social media platform to have a meaningful and trustworthy relationship. Employees always prefer to work for CEOs who have a social media presence.