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FREMONT, CA: Social media is a platform for where websites and applications enable users to create and share content or to participate in social networking. With the power of social media, many careers have reached great heights. However, influencers and celebrities are not the only ones using social media to bolster their career; Chief Executive Officers (CEO) also do. The CEOs are using some of the world's largest social media sites such as LinkedIn, Instagram, Facebook, and Twitter to build their online dynasty. Having the right social media presence leads to more trust among shareholders and employees. Sources also say that 65% of the US employees have said that it is essential for the CEOs to actively communicate about the organization online and especially during the time of crisis. Many employees check the executive's social media posts before joining the organization. There are several steps that company leaders should take to garner a social media post.