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There have lately been several discussions about the digital experience on how to incorporate the right data. It’s the central conflict in the continuous "buy versus build" debate. Incorporating software in ways that are reliable, cost-effective, and scalable is extremely hard. It requires a blend of general system architecture, business setting systems, and particular learning how those systems function. The integration should be capable of operations management. Wide adoption of REST architecture for API’s has provided a common language for systems to talk to one another. The technologies are getting better every fat at web service interfaces and provide tools to link the interfaces for sharing the data. 