Sorenson Media Collaborates with Magid to Enhance Customer Engagement

By CIOReview | Wednesday, March 11, 2015
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SALT LAKE CITY, UT: Discovering the consumer perceptions and attitudes toward Advanced TV is something what industry needs to tackle time-to-time. To address this challenge, Sorenson Media – a provider of digitally enabled Advanced TV – announces its partnership with a media consultant firm, Frank N. Magid Associates (Magid).

According to the agreement, Magid will give ongoing strategic counsel and research-based exploration with early focus on consumer-centric research to maximize opportunities for broadcasters, content owners and advertisers to engage Advanced TV customers. Magid brings multiple digital capabilities such as targeting, personalization, interactivity and real-time measurement with Smart TVs to broadcast television for Sorenson Media’s customer. The partnership also enables client to have access to monetization and value creation with better insights and strategies.

Sorenson Media implements its Spark suite across multiple TV markets with collaboration of broadcaster group and Smart TV manufacturer to facilitate various capabilities including real time viewing data, interactive programming enhancements and addressable advertising.

“Through this partnership, we will guide Sorenson Media to identify how broadcasters and marketers can compellingly engage TV viewers, and maximize broadcaster opportunities to grow revenue,” says Debby Ruth, Senior VP, Frank N. Magid Associates.