CIOReview
CIOREVIEW >> Managed IT Services

SparkPost Secures $180 Million from LLR Partners

By CIOReview | Tuesday, February 16, 2021

SparkPost enterprise-class solutions fuel email success for the largest and sophisticated email senders across the globe.

FREMONT, CA: SparkPost, the world's largest email sending and optimization platform offering nearly 40 percent of the world's commercial email, secure $180 million from LLR Partners, NewSpring Capital, and PNC Bank to capitalize on the next era of growth of its email technology. With the significant shift to employ and deploy digital marketing solutions in 2020 and further, B2C and B2B firms have turned to SparkPost to fuel their email communications programs, depending on its platform for enhanced deliverability, user experience, and email data and analytics. The investment will fuel SparkPost's growth and product innovation as firms continue to look at email as the channel to interact and educate customers and transact in the years to come.

SparkPost's aims to empower the sophisticated email senders have generated steady revenue growth within the last three years and substantially widened its customer base, including firms like Zillow, The New York Times, Adobe.com Rakuten, and Zynga.  COVID-19 and the recession drove organizations to lean more into digital communications, and SparkPost helps customers scale email channel initiatives while maintaining an unrivaled level of performance.

The entire SparkPost team has developed impressive momentum throughout 2020, and our investment will support company growth and its position as a pioneer in the enterprise email marketing space. The company is pleased to collaborate with both LLR Partners and NewSpring Capital on this transaction.

SparkPost secured strategic partnerships and dominant market share in the Email Service Provider and Cross-Channel Marketing Cloud space, completed notable acquisitions, including data source, continues to innovate for more dynamic recipient experiences and revenue-driving email solutions, developed a unique set of algorithms through its Signals product, and unveiled its newly expanded Global Spam Trap Network recently.

SparkPost has become the leader of email sending and analytics to the enterprise by going above to meet our customer's demands. The company has developed industry-leading technology and a massive data footprint. This additional investment illustrates the compelling value of email and its ability in the enterprise and supports our innovation plans.