Sprinklr and Hybris Join Hands for Greater Marketing Solutions

By CIOReview | Thursday, March 26, 2015

FREMONT, CA: Sprinklr has announced that it has been selected as the social launch partner for the SAP hybris Marketing solution. Sprinklr has a partnership with SAP where they help brands in their marketing campaigns.

By integrating traditional and social customer data, customers of a particular brand are engaged with precise content that will turn more leads into transactions. Brands will also be provided with real-time reports on campaign performance.

As social launch partner for the SAP hybris Marketing solution, hybris customers will benefit from Sprinklr solutions who with their smart marketing solutions help businesses to engage customers better. The SAP hybris Marketing solution, developed on open source platform, delivers customer data management and marketing applications to customers across the globe. With Sprinklr, the marketing solution can enable social experience management to hybris customers.

“We selected best-in-class solutions for inclusion in the SAP hybris Marketing platform that could enhance customer engagement and commerce,” noted Patrick Finn, Senior Vice President of Global Channel and Partnerships, hybris and SAP CEC. “Sprinklr is a worldwide leader in social media experience management, and the SAP hybris Marketing suite is a solution for the C-suite; together we now have a stronger customer-facing solution stack for global enterprise brands.”