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StitcherAds Supports Retailers Promote Products from Black-Owned Commerce During Facebook’s #BuyBlack Friday Campaign

By CIOReview | Wednesday, December 16, 2020

StitcherAds is allowing its overlay technology to retailers free of charge to help significant retailers support the #BuyBlack Friday campaign through Facebook assets.

FREMONT, CA: StitcherAds, the leading network for advertising solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest, and Snapchat, announced that it is lending its overlay technology to retailers for free to help them showcase Black-owned brand items in Facebook and Instagram ads in support of Facebook’s #BuyBlack Friday initiative.

Facebook recently launched a ‘Support Season’ providing three months of support, services, education, and thought leadership to support small businesses through the difficult holiday season. As part of Season of Support, Facebook started the #BuyBlack Friday initiative in the US—redistributing the momentum of the most prominent physical shopping day of the year to celebrate and support Black businesses and their communities.

“Facebook is committed to supporting and celebrating Black-owned businesses and their communities in the lead up to what has traditionally been the biggest retail day of the year,” said Alvin Bowles, VP of Business Engineering and Partnership Solutions, Facebook. “We are excited about how StitcherAds is able to support our #BuyBlack Friday initiative in helping retailers showcase products from Black-owned businesses across their campaigns on Facebook and Instagram.”

StitcherAds is allowing its overlay technology to retailers free of charge to help significant retailers support the #BuyBlack Friday campaign through Facebook assets. With this, StitcherAds makes it easier for retailers to automate the marketing of Black-owned business items through Facebook and Instagram ads. Brand feeds for top retailers will include millions of products from thousands of brands. The #BuyBlack offer of StitcherAds would automatically help to highlight Black-owned companies from these feed items.

“This holiday season will be challenging for many small businesses, with more people shopping online than ever before,” said Declan Kennedy, CEO, and Co-Founder, StitcherAds. “Facebook’s determination to help small businesses thrive is commendable. And, this year’s focus on celebrating Black-owned businesses and their communities is exquisite. We’re honored to be able to play a role in helping to drive Facebook’s initiative forward.”

The firms’ technology enables retailers to discover and categorize offers, items, and promotions across categories – from beauty and apparel to home decor and everything in between. With this capability, retailers will automatically view items from Black-owned companies during Facebook’s #BuyBlack Friday campaign. StitcherAds technology helps advertisers scale their full-funnel marketing campaigns on Snapchat and Pinterest. The business has motivated some of the world’s largest advertisers by using data-driven automation to drive online and in-store sales.