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Strategies for Enhancing Online Shopping Experience

By CIOReview | Monday, November 13, 2017

With the online businesses leaping, organizations also have to adapt to the evolving requirements of the digitally empowered customers. Even a well-seasoned online business should move with the times to remain high appraised. From a highly efficient support services to seamless payment solutions has to be considered for creating a superior customer experience. In addition, aspects such as a clear-cut intuitive interface, easy-to-use navigation, and pages with multiple filters and product parts finders, are also a part of enhancing the user experience. Here are some of the techniques for improving online customer experience.

1. Remodel Store Navigation

A confusing navigation is the first barrier to better customer experience. Ensure to offer a clear and efficiently arranged website structure. Enable product images and information right on a category page with the use of AJAX windows.

2. Boost the Load Speed

Customers always seek websites to load fast; current customers won’t wait even for a split second. This requires definite improvements to be brought to the website performance with managed hosting, a content delivery network (CDN), and a full page cache to enhance the SEO.

3. Offers and Bonuses

Everyone loves surprises. Bring in an air of unexpected bonuses while in the checkout process. Provide the customers with discounts and gift choices.

Check out: Retail Tech Insights