Susan Parker Joins Nexstar Media Inc as Chief Strategy Officer/EVP of Strategy & Data of the Digital Division
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Susan Parker Joins Nexstar Media Inc as Chief Strategy Officer/EVP of Strategy & Data of the Digital Division

By CIOReview | Friday, June 18, 2021

Nexstar Media Inc. is a company with a diversified portfolio of brands. Susan Parker is the Digital Division's Chief Strategy Officer/EVP of Strategy and Data.

FREMONT, CA: Nexstar Media Inc.'s Digital Division, a wholly-owned subsidiary of Nexstar Media Group, Inc. (NXST), promotes Susan Parker to Chief Strategy Officer/EVP Strategy & Data’s Digital Division. She oversees all data and strategy functions for Nexstar Media Inc.'s Digital Division, translating Nexstar's audience insights into the digital realm. Ms. Parker, based in Connecticut, begins her new duties immediately and report to Karen Brophy, President of Nexstar Media Inc.'s Digital Division.

“As the digital division continues to build out a unified data strategy, developing new products and leveraging data to personalize our ad technology products remain major areas of focus,” says Ms. Brophy. “Susan brings deep expertise and a proven track record leading data transformations, and along with her team, will be instrumental to our product innovation.”

Ms. Parker joined Nexstar Media Inc. as SVP, Strategy and Business Intelligence in October 2019, leading a team of digital experts focused on creating data-driven advertising products, audience platform growth, and the use of analytics and reporting to inform all aspects of Nexstar's digital business. Before joining Nexstar Media Inc., she worked at Nielsen as the Vice President of Marketing Cloud Solutions, where she was responsible for technical operations. She previously worked at The New York Times as a Senior Director of Ad Operations and Yield and at Hearst as a Vice President of Digital Revenue and Analytics.

“This is a time of tremendous change for our industry,” says Ms. Parker. “I look forward to leveraging Nexstar’s impressive scale to build advanced data capabilities that guide our decisions while also creating new products that anticipate audience and advertiser demands. I am thrilled to lead such a dynamic team, delivering cutting-edge capabilities and advertising products to our key stakeholders, local television stations, and premium clients.”