Synthesio Integrates with Hootsuite to Bring Powerful Social Relationship Management Capabilities to Enterprises

By CIOReview | Friday, September 25, 2015
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NEW YORK, NY: Synthesio, a social intelligence and social listening platform, collaborates with Hootsuite, a platform for managing social media. This integration allows marketers to listen, analyze and strategically engage and respond with customers effortlessly across all of their social platforms.

Synthesio's global social listening, analytics and Intelligence capabilities and Hootsuite's engagement and publishing functionality, together enables enterprises to have potent social relationship management capabilities as customers can respond to social conversations in a more meaningful manner.

With the help of the new integration enterprises and agencies can create new and effective social customer care, stay ahead of potential crises, segment audiences and identify brand advocates

Through combining Synthesio's global social listening, analytics and Intelligence, with Hootsuite's engagement and publishing functionality, the enterprise now has more powerful social relationship management capabilities as customers can more effectively and strategically respond to social conversations.

Synthesio's global data will be automatically routed to new streams in Hootsuite, for a smooth, centralized social management. Hootsuite's advanced workflow, routing and scheduling, combined with Synthesio's data and alerting will allow marketers and social professionals in all industries to better gear themselves for informed social engagement.