Takeaways for a Better Mobile UX

By CIOReview | Wednesday, August 17, 2016
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Across the globe, nearly 4 billion people use mobile applications in their day-to-day life for business, entertainment, research, and communication purposes. According to reports, users spend about 85 percent of their time on smartphones using mobile applications. With the increasing demand from users, applications today are designed to enhance User Experience (UX). Given the abundance of applications in the market today, it can be challenging to grab users’ attention, much less retain it. This open market system has put application developers in a difficult situation where they need to focus on thwarting the competition and developing better User Interface (UI) to deliver a superior UX.

Know Your Audience: A UI designer needs to be user-centric and must design the interface of applications accordingly. Use cases have often seen that mobile UX is impacted when users don’t get what they need. For an application to be successful, it is essential to know the age group of the targeted users as it will help to better build the application. To perform the required survey and analysis in order to focus on users’ goals the onus is on the development team. Also, a mobile application developer should know the steps user will take to achieve a particular task. For instance, if an application sells electronic goods then for a developer it is necessary to know the path a user takes to search and buy a particular product. Further, it is also necessary to know the challenges users experience while using the app to enhance the application.

Improve Speed and Response Time: Users need an application that, when clicked, should load instantaneously. This reduction in time during opening apps helps users to complete the task quickly and improves their experience. It has also been observed that if an app’s performance isn’t up to users’ expectations, they uninstall it.

To mitigate slow response time in applications, it is essential to stop overloading it with many unused features and bloat. Target the needs of customers and restrict the functionality of application to only the important tasks.

Simplify Authentication Process: Users dislike being forced to register to use a mobile application. To avoid such user aggravations, web application designers can help users by providing a guest account login where they need not sign-up or create an account. The developer can implement this idea to improve UX. If there is no internet connection, then users can be allowed to save their information offline which can be synced upon reconnecting to the internet.

It is better to let the users actually use the application, than bog them down with a lengthy registration process. To skip such long procedures, developers can enable user access by connecting their other accounts (Facebook, Instagram or Gmail) to the current application. This helps save time while improving the user experience.

Enhance Gestures: While shopping online, users in order to get a better look at the product, will try to zoom in and out of the product image. And during this process if the gestures capabilities are not implemented correctly, it would frustrate the users. So a mobile application developer should have complete knowledge of how users use the application in specific instances.

Buttons and Menus: Remember, a simple mobile application UI gives better UX. Most of the UI developers seem to include lots of buttons and menus while designing the application. UX is all about user’s utilization and not about the technology. For instance, Whatsapp has minimal but useful features which lead to millions of installations. So, developers and designers need to not just focus on better design, but also deliver a memorable UX.