Target and Youtube Teach Smart Room Makeover Through a Youtube Video Series
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Target and Youtube Teach Smart Room Makeover Through a Youtube Video Series

CIO Review


MINNEAPOLIS, MN: Target, the second-largest discount retailer in the United States, has announced that it is teaming up with four YouTube stars and Veronica Valencia, founder of Design Hunter L.A., on a YouTube video series called the “Best Year Ever.”



The series will provide tips and tricks that college students can use while designing their own dorm or off-campus spaces. YouTube stars Todrick Hall, Mikey Bolts, Tiffany Garcia and Ann Le will each host a four-episode series that follows a real college student as they prepare for campus living . Veronica Valencia will make over each room and provide design solutions. The series will debut throughout July and August on each YouTube star’s page and on Target’s YouTube channel.

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“Target caters to college students who are creating and designing their own space for the first time. We have the right products at great prices, and our video series is full of entertaining inspiration and ideas for stylish, small-space living,” says Rick Gomez, senior vice president, Marketing, Target.



Back-to-College Products & Trends



Target offers everything that students need to stay organized, to maximize their budget and to create a space. It also includes things that a college going student needs like bedding, desks and bookshelves, must-have electronics and kitchen utensils.



New Back-to-College Tools



Target helps students to prepare themselves with services like college registry service, target subscriptions and a back-to-college catalog that’s shoppable with Target’s new ‘In a Snap’ app.  The app can be downloaded for free in the Apple App Store. With this, students and their parents can quickly select, scan and purchase items featured in the catalog via iPhone app with just a few clicks.



Besides this, Target has also launched a digital tool called College Registry at Target.com/collegeregistry that enables the students to share their list with family and friends. The most important room essentials available for students in this registry include Twin XL Mattress Pad, Quirky Cargo Shower Caddy and Joy Mangano 34-piece Huggable Hanger Combo Pack.



Customers can order essentials from Target.com and have them delivered on a recurring schedule to the student’s dorm or apartment. The service is free guests who take advantage of Target Subscriptions will receive five percent off all purchases and free shipping for subscription orders.



More Ways to Save



Target offers discounts on all back-to-college needs, including savings through Cartwheel, REDcard Rewards, and Price Match.



Cartwheel: Students and families can use Target’s popular digital savings app to choose from hundreds of in-store offers.



REDcard Rewards: REDcard holders will receive five percent off nearly all purchases at Target stores and Target.com, free shipping every day at Target.com and 30 extra days for returns.



Price Match Policy: Students can ensure they are getting discounts with one simple, easy-to-use Price Match Policy that includes matching prices from top online retailers year-round, including Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.

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