Telit FastSensor Revolutionizes Retail Analytics with Real Time Tracking Experience (RET)

By CIOReview | Wednesday, January 27, 2016

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FREMONT, CA: Retail merchants are always looking for smarter solutions to integrate marketing and media into their platform, not just to optimize profits, but also to monitor sales, performance and identify the target customers. Telit, an enabler for Internet of Things (IoT) surfaces in the same context with its product called FastSensor. Their cellular modules are integrated in FastSensor, which helps track consumers in a wide variety of retail outlets to identify off-line shopping patterns and reverse into a Real Time Tracking Experience (RET).

"The service aims to bring a different approach in the way people do business and also how people search for assertive results in advertising campaigns," said Daniel Bichara, CEO, FastSensor.

The product was created in order to change the approach taken by most companies, the way they go about with their marketing and media activities and also improve brand loyalty. FastSensor is a startup from the spin-off of Bichara Technologia, created for tracking mobile phones to identify shopping traits of individual consumers.

Daniel exclaims, "The FastSensor, which received the same name as our startup, is a product aimed at tracking the audience of spaces and is intended to assist in measuring various dimensions of brand and/or store loyalty..”

Tracking size of footwear and garments and promotions management are some additional features of FastSensor. It can also derive the conversion rate of visits, service staff, store layout, the average time a customer spends in line, purchase/dropout rate, as well as compare performance of stores and branches. It also identifies and corrects weakness related to product positioning in stores and shop windows, cross customer information, behavior, and length of stay in each space.

Ricardo Buranello, VP, Telit Latin America, extols, "The product was created to reduce consumer exposure to advertisements and telemarketing calls at inopportune times; this solution tracks and measures habits in a passive mode. We know, for instance, that a cell phone was present several times in a store during promotions and then, it stopped. Companies can use this information to map consumer interests and push promotion marketing assertively.”