Thanks to Cloud Technology, SMBs are Flourishing Everywhere
FREMONT, CA: Small and medium businesses are after all not too far behind the big fish of the market. They are also adopting and experimenting with various new technologies to earn as well as save at the same time. The recent study conducted by the Australian Communications and Media Authority also reveals some interesting facts about this phenomenon.
It showed cloud usage in Australia was more prevalent for medium-sized businesses with 51 percent using cloud computing services, compared to 44 percent of small businesses. Most popular services include web-based email services, such as Gmail, Hotmail, and Yahoo! Mail followed by data back-up and sharing files online, accessing online software such as Webapps and Office 365.
According to another annual study conducted by cloud enablement technology provider Parallels, the overall SMB cloud market in the United States will reach $32 billion by the beginning of 2016 which is an increase of 19 percent from the previous figures. The report covers worldwide market sizing, forecast and penetration rates of SMB cloud services, along with country-level breakouts for the United States, Brazil and Mexico.
Elaborating the findings of the study Heather Clancy reports for ZDnet, that SMBs follow a assortment four key services: Infrastructure-as-a-Service (IaaS), Web Presence and Web Applications, Hosted Communication and Collaboration and Business Applications.
Chief Executive Officer of Parallels, Birger Steen asserts that SMBs are becoming more sophisticated in their use of IT and also demanding best of breed solutions.
Along with the growth of SMBs, allied areas are also witnessing change. Cloud-based security services are on the rise due to incorporation of services by SMBs that lack the internal IT resources to combat threats predict a recent Gartner report on cloud-based security services.
"Enterprises are looking to replace aging, custom-developed applications with more modern and nimble applications that allow them to move quickly into new markets with pop-up stores and omni-channel solutions that provide consumers and business buyers with a consistent experience regardless of where they research, shop, buy and return goods and services–online, mobile, in the store, through the call center, and more," says Christine Dover, Research Director for International Data Corp, a market research, analysis and advisory firm.