The Advantage of Facial Recognition in the Travel Industry

By CIOReview | Thursday, May 2, 2019

The use of facial recognition technology has transformed the travel industry and created a frictionless experience for customers by removing the hassle of different checkpoints. Security checks at airports, train stations, or at hotel receptions lead to long queues and pointless hold-ups, frequently causing stress. Unique physical biometric data aids in verifying customer proof quickly, which enhances the border control and station management.

The advancement of smartphones and network quickened the ascent of biometric technology, among which facial recognition is gathering pace at present. Facial biometrics has the upside of offering a non-intrusive dynamic method of avoiding additional delays in passenger voyages.

While approximately 8.2 billion individuals will be using airports around the globe regularly by 2037, the airline terminals have not been furnished to manage such exponential development. Biometric advances can provide a solution to the overwhelming traffic by deploying facial recognition, fingerprint, and iris scanning technologies.

Check out: Top Travel and Hospitality Tech Companies.

To improve the traveler experience, industry pioneers have changed conventional customer pain points, for example, outskirt control by growing self-administration and facial recognition technology. Such transformation is not just restricted to travel; hotels have taken advantage of the facial recognition technology to automate their customer check-in process.

Besides providing a pleasant customer experience, building client trust using biometrics is a crucial factor for the travel and tourism industry. Trust relies on two factors: picking biometric frameworks with strong security and adequate versatility, as well as the eagerness of various partners to cooperate on incorporated procedures and shared KPIs. Numerous nations are enacting legislation for digital security and comfort to benefit travelers and consumers with a smooth and affable experience.

By introducing biometrics into the travel industry, organizations can enhance the immigration record and provides an efficient system that offers delightful experience and minimizes delays. 

Travel and Hospitality Tech Companies: AmadeusMirrorCacheStayNTouchSkyTouch TechnologyAngie HospitalityAgilysys [NASDAQ:AGYS].