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The Beneficial Aspects of Interactive maps

By CIOReview | Wednesday, August 8, 2018

Interactive maps use Global Information System (GIS) to show pinpoint data on the map. These maps provide a range of options which includes zooming a specified location, panning to have a closer look at different geographical areas, figuring out driving routes and many more. These maps are interesting solutions to handle information and provide real-time, contextual and situational data visualisation.

Role of interactive maps in data visualisation

1.    Simplifying data exploration

 Data can be effectively deployed only when it is optimally utilized by its users. Data analyst keeps a track of Key Performance Indicator (KPI), understand what elements need attention and also gain insights when data is in abundance. These maps are convenient for the beginners as well as they can easily find the routes, patterns and simplify the decision-making process.

2.    Clear and Compact information

Interactive maps provide information in related groups with more clarity.

3.    Create a story

Even if the data is complex but if it is presented in the format of a story, it becomes interesting and readable. With the advent of such technologies, users can plot data points, map pins, select and filter data elements, create text hovers and modify options to change perspectives. Only the necessary information is presented on these maps. Depending upon the context of data, a gist of the same will be created to provide minimal information to its users.

4.    Real-time Information

It takes few seconds to update and provide information in real-time. As information is always fresh, decisions are well informed to the users so as to take timely actions if a critical situation arises.

5.    Collaboration is simple

Most interactive maps are cloud-based thereby making it easier for the different users to update, modify and view these maps at the same time.

6.    Derive Correlation

These maps aid users to identify locations that need attention, identify the latest trends based on the multiple data streams.

7.    Key Performance Indicator

These maps enable users to establish KPIs and use the colour-coded information to represent each phase by accomplishing these KPIs.

8.    Geo-specific data

One can track metrics based on regions  as the information available is based on the geographic locations.

9.    Variety of Maps

Distinct maps are available to highlight different points of interest and differentiate between the markers.

For Example- Clustering maps(customize views to indicate density), Choropleth Maps(displays variation in color) and many more.

10.   Prescriptive Analytics

As the data presented is in real-time, certain interactive maps may also be programmed to recommend actions based on the current situation.