The Benefits of Adopting HubSpot CRM
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The Benefits of Adopting HubSpot CRM

By CIOReview | Wednesday, March 17, 2021

HubSpot is a household name in marketing, and its CRM system plays a significant role in that. HubSpot CRM is suitable for small and enterprise-level businesses due to its free and premium sales and marketing models.

FREMONT, CA: However, the CRM market has grown exponentially over the last decade, with new software, tools, and integrations being developed regularly. Given the critical nature of customer relationships to a business's success, this is unsurprising, as customer information and management are at the heart of all CRM solutions. However, there is no such thing as a "one-size-fits-all" CRM solution, which means that an organization must research the various features, benefits, and potential drawbacks that each platform offers, regardless of how well-known the brand is.

HubSpot's CRM is a critical component of the HubSpot ecosystem, as it includes a suite of marketing, sales, customer service, and content management tools. Each tool can be used independently or in conjunction with another platform, but they perform optimally when integrated with the HubSpot CRM system. The following are some critical features of HubSpot CRM:

Free to Use Software: HubSpot's CRM's freemium model is designed to assist users in connecting with customers, increasing conversation, developing multiple channels of interaction, and increasing revenue across departments. Businesses can create unlimited users on the platform to ensure that everyone has the same data and tools. There are no unexpected fees or trial periods to contend with.

Management of Contacts: HubSpot's free contact database and management software allows users to add up to one million contacts with no time limits or expiration dates. Additionally, users can automatically add company and contact records with a single click and track sales activities.

Software for Marketing Analytics and Dashboards: With HubSpot's marketing and reporting dashboard, businesses can measure and track the performance of marketing campaigns. The premium upgrade adds customizable reporting and advanced analytics to the service. Users can sign up for a free trial and see firsthand how the software's reports can assist organizations in making more informed decisions.

Business Perspectives: HubSpot Insights is included as part of the company's CRM platform. This company database is compiled using a combination of third-party data, web crawling, and crowdsourcing. The CRM populates new contact, company, and deal records automatically with data from this database.

Management of Sales Pipelines: Businesses can use HubSpot's sales pipeline management software to add, edit, and delete deal stages and properties from the CRM, as well as pass deals to teammates and drag-and-drop deals between stages as needed. This HubSpot CRM feature is intended for businesses with an established sales process and those that are just getting started.