The Customer Data Platform is the In-Thing for Marketers
Customer data platforms are currently being hailed as the best tools to catch a glimpse of the average customer's psyche. The rise of a large number of such platforms in the recent past has been a sigh of relief for marketing professionals since they amalgamate customer data from a wide variety of resources. A comprehensive study of the data amassed by the platform helps marketing professionals tailor strategies to allure them more effectively towards a product or service. Customer data platforms have undoubtedly curbed the expenditure incurred by firms in their marketing activities and largely eliminated the trial and error approach of capturing the target market segment's attention.
The adoption of such data platforms has paved the way for marketing performance measurement, predictive modeling and enterprise campaign management. One of the greatest triumphs of these data platforms is the ability to help enterprises pay attention to the needs of each customer rather than relying on a generic approach that does little to the tastes of a large number of people. The most noteworthy accomplishment of a customer data platform is the integration of data from multiple sources which previously worked in silos. Considering the useful insights they deliver, it seems like customer data platforms are here to stay and will continue to help marketing professionals tailor more innovative strategies to entice consumers in the years to come.
See Also: Top Data Platform Solution Companies
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
By George Evans, CIO, Singing River Health System
By John Kamin, EVP and CIO, Old National Bancorp
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
By Gregory Morrison, SVP & CIO, Cox Enterprises
By Alberto Ruocco, CIO, American Electric Power
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
By Sergey Cherkasov, CIO, PhosAgro
By Pascal Becotte, MD-Global Supply Chain Practice for the...
By Stephen Caulfield, Executive Director, Global Field...
By Shamim Mohammad, SVP & CIO, CarMax
By Ronald Seymore, Managing Director, Enterprise Performance...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
By Jim Whitehurst, CEO, Red Hat
By Clark Golestani, EVP and CIO, Merck
By Scott Craig, Vice President of Product Marketing, Lexmark...
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
By Amit Bahree, Executive, Global Technology and Innovation,...
By Greg Tacchetti, CIO, State Auto Insurance