The Journey to Travel Personalization with AI

By CIOReview | Wednesday, May 22, 2019

FREMONT, CA: For numerous travel companies, Artificial Intelligence has been a ladder to level up the hospitality industry by providing data-driven solutions that free the load of the marketing department. Although many initiatives are still in the early stages of innovation, AI stands out among other technologies with its ability to personalize experiences that dramatically alter business interactions with users online.

AI enables marketers to identify the images that pay off the most as travel marketing is all about visuals. The technology identifies, compiles, sorts, and labels relevant information through the company’s library of database and content assets, reducing the tasks of the marketer.

          Check out: Top Travel and Hospitality Tech Companies.

Beyond info-graphics, marketers utilize the site visitors’ anthropological information to tailor-make offers for each user to increase personalization. Some companies are attempting to customize each client’s page with advanced AI to create personalized content and provide meaningful answers to customer queries about travel.

AI takes a short period of trial and error to ace the personalization of services, as the chances of mismatch of content to the user may exist. It is a challenge to align the personalization for each customer as irrelevant imagery, an incorrect offer, abysmal data-driven online incidents, confuse and aggravate users. The achievement of accuracy consistently is crucial.

The key for businesses hoping to overcome the challenges of emerging AI solutions is to encourage the collaboration of Human and machine. The fusing of marketers’ skills and ML tools will result in the capitalization of data-based insights and implementation of holistic quality control. The combination will also enhance the process which allows the automation to update the marketer about information parsing carried out to decide which package is suitable for whom. The marketers are empowered to make smarter messaging decisions for each group, with the help of Ai, by identifying the optimal audience segments.

          Travel and Hospitality Tech Companies: AmadeusMirrorCacheStayNTouchSkyTouch Technology

AI has impacted the hospitality business with cruises using IoT wearables and hotels attracting customers with personalization. Personalization can give rise to a hype only if it has been curated with the utmost care and strategic evaluation. Smart AI implementation pay off the marketing team’s efforts by increasing site conversions and reducing the workload of the marketers.