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The Potential of Emerging Technology in the Design Sector

By CIOReview | Friday, July 19, 2019

The integration of emerging technology in the design sector has enabled visual designers to augment their creativity and deliver better results to the consumers.

FREMONT, CA – Creativity and innovation are the fundamental pillars of the world of design. It is imperative for designers to ensure audience engagement and make their brands stand out. Fortunately, advancements in technology have armed designers with robust tools and infinite opportunities to bring their creativity to life. A brand can resonate with the people only when they can connect with its core philosophy.

Organizations utilizing robust user interface (UI) and user experience (UX) have witnessed the better return of investment (ROI), as well as enhanced brand success. The adoption of minimal designs has enabled brands to form meaningful connections with consumers through concise and impactful content. The UI/UX software offers robust tools for the creation of gifs, videos, prototypes, interactive designs, and much more. It has enabled organizations to work in synergy with back end developers, thus leading to better outcomes.

The incorporation of artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), internet of things (IoT), and virtual reality (VR) is picking pace in the design sector, enhancing processes from hiring to production to city planning. Adobe recently demoed its Sensei platform, which shows excellent promise for visual designers to streamline their operations and discover more opportunities.

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The integration of AI enables organizations to offer a personalized experience for customers. It has helped them to sort through thousands of stock pictures in a matter of seconds and provide customized recommendations. The adoption of AI tools will enable visual designers to automate repetitive tasks and focus on complicated designs that need human touch and intelligence.

Several graphic enterprise organizations are providing AI-based web design to the customers, which allows users to input their preferences, handing them with simplified tools to create personalized designs based on relevant templates picked by the AI system. Organizations are leveraging digitalization to deliver immersive, interactive marketing, and woo more customers. The incorporation of virtual reality (VR) has enabled visual designers to enhance their offerings.

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Organizations are incorporating AI and ML to automate their design processes, which has enabled them to offer low-cost branding and graphic design services such as logos, social media banners, presentation files, and so on to small businesses. Judging from the phenomenal growth of modern technology in the design sector, there is no doubt regarding its potential for enhanced designs and cost-effective services.