
The Primer on Customer Analytics
As the businesses are digitally transforming themselves to meet the rising customer demand and evolving expectations, corporate leaders have realized that customer satisfaction is the key to success. The advanced customer analytics serves as a tool to make the customers happy with the help of various advanced features and compelling use cases. Emerging as the must-have component of the business technological ecosystem, customer analytics powers the business institutions with incredible analytical functions, which enables the marketing, sales and customer service teams to understand the leads' mindset, consistently analyze the customer feedback reports, and evaluate the service standards based on the demand and fulfillment ratio, thereby, adding to the customer-centric business approach.
Check out: Top Big data analytics companies
Customer analytics plays a significant role in enabling the marketers and business analysts to scan and examine a set of parameters and conditions, which describe the customer needs and expectations. The IT team shall further gather these customer metrics to design an efficient strategy, with the help of sophisticated customer analytical programs. As every individual is unique, engineers have developed the most updated and intelligent customer analytics, especially for the millennial generation; the software solution generates customer-specific results without generalizing the user interests, preferences and other behavioral data. To add on this solution also supports reliable cybersecurity features, which ensure user data privacy and security to the fullest.
Big data analytics companies - Adaptive Analytics, Anthem Engineering, Atlas KPI,...
Smart conceptualizations of customer analytics offer fulfilling solutions, rationalizing all the challenges and differences in customer engagement, sales and productivity, efficiency and quality, and last but the least, customer attrition. By using the reports and reports generated by the analytical process, marketers, advertisers, and promoters can efficiently compute responsive campaigning ideas, which can attract the audiences instantly. In this way, customer analytics provides informative and actionable insights into practical and logical decision-making, by allowing the enterprises to interpret, predict and react, in order to achieve their customer satisfaction goals.
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
Major Trends Shaping Fintech Revolution
BANKEX: Secured Blockchain-based Tokenization
Importance of Artificial Intelligence Drones
