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The Role of AI and Machine Learning in the B2B space

By CIOReview | Wednesday, June 6, 2018

AI and machine learning have undoubtedly played a vital role in enhancing consumer experience as well as activities such as content creation and brand building in recent times. The best example that illustrates the impact of AI and related disciplines is the average virtual retail platform today. Most shopping portals suggest products and services to a consumer based on his interests, thus creating a common perception that the brand understands each member of its audience quite well. Several enterprises across the globe have realized the importance of employing these cutting-edge technologies to gain a competitive edge and entice its audience to the highest possible extent. A common global practice these days is the employment of AI and machine learning by brands for marketing activities such as the creation of intuitive websites to allure clients. Many enterprises are seeking the assistance of AI and machine learning solution providers to enhance their capabilities and cater to their clients better. Many firms also train their personnel periodically to enhance their AI and machine learning skill, observe emerging trends in these disciplines. The greatest advantage of adopting these cutting-edge technologies is gaining valuable insights from massive data volumes. For instance, sales teams of most companies can adopt AI and machine learning to identify potential clients based on a wide variety of details such as an email chain or even a database. The rapid evolution of these technologies has proved that its vital for enterprises to adopt them to steer ahead of the competition.

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