The Role of Offline Marketing in Reaching the Target Audience
Although digital marketing has become a mandate for businesses, offline marketing still plays a vital role in making a business flourish. Here are some of the effective tricks to gain maximum benefits from offline marketing even if you have a strong digital marketing strategy.
Distributing Business Cards
Business cards are one of the most impactful business strategies. It can initiate a conversation between the provider and consumer in an unaffected way. Furthermore, it can also be used as a long-term factor to engage customers. For instance, an existing customer may want to contact the organization after a specific project has been closed. In that case, a business card comes handy for the customer to approach the company.
Engaging in Honorary Services
Donations of products to charitable organizations and participation of the company in an honorary service or activity helps create a positive impact on the target audience. The most important part, businesses must make themselves known to the influential personalities in the locality, including the local journalists and writers. They will readily help them get a space in their paper. The content, however, must provide value and adequate information which will trigger interest among the customers about the products offered.
Making Use of Office Space
To ensure the adequate promotion of the business and its products and services, it is necessary to know the customer group. The office workspace can be a very suitable venue to invite target customers and get to know about their interests, which will help design the products better and thereby lead to the growth of the business concerning productivity and profit.
By Debra Jensen, CIO, Charlotte Russe
By Phil Jordan, CIO, Telefonica
By Alberto Ruocco, CIO, American Electric Power
By Sven Gerjets, SVP-IT, DIRECTV
By Adrian Mebane, VP-Global Ethics & Compliance, The Hershey...
By Mike Fitton, Wireless Business Unit Director, Altera
By Jim Kaskade, VP and GM, Big Data & Analytics, CSC
By Graham Welch, Director-Cisco Security, Cisco
By Michael Watkins, Senior Product Director, Global Knowledge
By Nelson C. Vincent, EdD, VP for IT and CIO, University of...
By Sharon Gietl, VP-IT & CIO, The Doe Run Company
By Arnold Leap, CIO, 1-800-Flowers.com
By Gary Barlet, CIO, USPS OIG
By Mike Dieter, CTO, Transplace
By Bill Schimikowski, VP, Customer Experience, Fidelity...
By Kevin Kometer, CIO, CME Group
By John Landwehr, Public Sector CTO, Adobe
By Marc Probst, CIO & VP, Intermountain Healthcare
By Charles Koontz, President & CEO, GE Healthcare IT & Chief...
By Jeff Bauserman, VP-Information Systems & Technology,...