The Role of Technology in Employer Branding

By CIOReview | Thursday, October 17, 2019

The incorporation of technology will enable organizations to enhance their employer branding and reach of a broader pool of top talent.

FREMONT, CA: In the modern age, identifying and recruiting top talent has become a challenge for most organizations. To succeed in the competitive job market, it is crucial for them to adopt a proactive approach when it comes to brand identity and corporate. Hence, to attract the best talent, they have to continuously innovate and enhance their employer brand by highlighting organizational mission, vision, and objectives.

The adoption of robust technology can enable organizations to build a compelling employer brand. As both employers and candidates compete to stand out in the marketplace, the demand for practical solutions is always rising. Rather than the employer selecting the candidates, the top talent chooses their employers.

Organizations can attract talent through incentives and employer engagement schemes, along with ethical workplace culture, values, and social outlook. However, they will need to have a robust employer branding strategy in place. It involves defining employee benefits across a range of channels. Technology can facilitate the platform for building and marketing the employee brand.

Check out: Top Employee Engagement Solution Companies

Establishing a careers page will enable employers to demonstrate the value they place on top talent. Organizations can share the experiences of current employees, giving the candidates a glimpse of the workplace culture. They can promote their philosophies and attract new talent. By offering a streamlined application process and mobile-friendly online experience, organizations can seamlessly reach the millennial generation.

Email marketing enables organizations to target specific audiences and segment their content accordingly. It provides a robust channel for engaging prospective candidates with personalized and tailored brand messages. It also serves as a preferred platform when targeting people for specific roles.

Social media platforms allow employers to build their employer brand and engage in two-way conversations with prospective candidates. Employers can also post advertisements regarding recruitment drives, thus reaching a wider pool of potential employees. Several of the platforms also offer robust analytics dashboards and insights regarding the reach of the content.

The incorporation of technology can boost employer branding and facilitate candidate engagement, successfully enhancing the recruitment process. It will enable organizations to reinvent the image catering to the millennial workforce pouring into the market.