
The Role of Technology in Employer Branding
The incorporation of technology will enable organizations to enhance their employer branding and reach of a broader pool of top talent.
FREMONT, CA: In the modern age, identifying and recruiting top talent has become a challenge for most organizations. To succeed in the competitive job market, it is crucial for them to adopt a proactive approach when it comes to brand identity and corporate. Hence, to attract the best talent, they have to continuously innovate and enhance their employer brand by highlighting organizational mission, vision, and objectives.
The adoption of robust technology can enable organizations to build a compelling employer brand. As both employers and candidates compete to stand out in the marketplace, the demand for practical solutions is always rising. Rather than the employer selecting the candidates, the top talent chooses their employers.
Organizations can attract talent through incentives and employer engagement schemes, along with ethical workplace culture, values, and social outlook. However, they will need to have a robust employer branding strategy in place. It involves defining employee benefits across a range of channels. Technology can facilitate the platform for building and marketing the employee brand.
Check out: Top Employee Engagement Solution Companies
Establishing a careers page will enable employers to demonstrate the value they place on top talent. Organizations can share the experiences of current employees, giving the candidates a glimpse of the workplace culture. They can promote their philosophies and attract new talent. By offering a streamlined application process and mobile-friendly online experience, organizations can seamlessly reach the millennial generation.
Email marketing enables organizations to target specific audiences and segment their content accordingly. It provides a robust channel for engaging prospective candidates with personalized and tailored brand messages. It also serves as a preferred platform when targeting people for specific roles.
Social media platforms allow employers to build their employer brand and engage in two-way conversations with prospective candidates. Employers can also post advertisements regarding recruitment drives, thus reaching a wider pool of potential employees. Several of the platforms also offer robust analytics dashboards and insights regarding the reach of the content.
The incorporation of technology can boost employer branding and facilitate candidate engagement, successfully enhancing the recruitment process. It will enable organizations to reinvent the image catering to the millennial workforce pouring into the market.
Check out: Enterprise Technology Review

Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance