The Social Room: A Catalyst for Digital Transformation

By CIOReview | Wednesday, March 2, 2016
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NEW YORK, NY: Digital Transformation is no longer a process that an organization can choose to opt for; today, it has become an essential part of staying alive in the competitive landscape.  In Such scenario, companies require a catalyst to stay ahead from the competition. Mphasis, a leading IT services provider has developed a digital helpdesk ‘The Social Room’ with the help of digital marketing company Soho Square (an Ogilvy & Mather agency).

“The Social Room is a powerful catalyst that is helping us embrace digital transformation from within,” says Rajesh Makhija, Executive Vice President, CMO and Head M&A, Mphasis. “We see a great complementing of skills between the customer understanding and engagement and the strong digital technology platforms and services.”

This always-on digital helpdesk provides digital strategy and GTM execution for Mphasis solutions and services. The Social Room supports social immersion for the executives and co-manages social amplification of events. It also helps employees to use digital channels effectively for thought leadership, brand building and e-recruitment.

The digital partnership will also see the set-up of a technology-digital back office offering that Mphasis will take to market. The scope of this partnership also extends to digital media strategy and execution for Mphasis solutions. This will include SEO, paid search programs, display advertising and customized programs for key digital platforms.

Poran Malani, President - South, Soho Square says, “Mphasis is leading the way in embracing digital the way all forward-thinking companies must, and we are delighted to be partnering in enabling their digital GTM for a suite of new age technology services and solutions.”